Inspiration

Images from Iris van Herpen and Stéphane Rolland's fashion shows during the Haute Couture week in Paris.

Follow us behind the scenes during the Met Gala preparations. We’ve talked to Fredrik Robertsson and Johan Hellström about the expectations for the evening, the inspiration behind the hairstyles and how they were created.

We’re glad to introduce Hanna Agén, Top Stylist at Norrlandsgatan 7. Read her story and find out her best tips for a great-looking hair this summer.

Björn Axén has once again teamed up with the Dutch haute couture designer Iris van Herpen. This time the designer created The Quantum Jumpsuit, a garment inspired by Björn Axén’s creative director Fredrik Robertsson, the movement of hair and the craftsmanship behind haute couture fashion and hairdressing at its highest level.

We’ve met the training profile Joanna Swica and interviewed her about personal style, her worst hair related experience and what she would miss if she was stuck on a desert island.

There’s a jungle of hair care, styling and finishing products out there, so we know that it can be difficult choosing the correct products for you. To make it easier, we’ve categorized the products you need in three steps.

We’ve listed three simple but important steps that we at Björn Axén recommend for a healthy- and fresh looking hair this spring.

Should I wash my hair after every workout, is it okay to apply conditioner on my scalp and should I clean my hairbrush? We’re addressing 3 common questions and mistakes that many of us make.

Sarah Sjöström is one of the world’s most prominent swimmers. She is currently the holder of four world records and a winner of several World- and European Championship gold medals. But how does the chlorine affect Sarah’s hair and what are her tricks to maintain a beautiful hair in between swims?