Inspiration

Should I wash my hair after every workout, is it okay to apply conditioner on my scalp and should I clean my hairbrush? We’re addressing 3 common questions and mistakes that many of us make.

Sarah Sjöström is one of the world’s most prominent swimmers. She is currently the holder of four world records and a winner of several World- and European Championship gold medals. But how does the chlorine affect Sarah’s hair and what are her tricks to maintain a beautiful hair in between swims? 

Curls, curls, curls… we simply can’t get enough of them! Embrace your natural curls and take care of your hair in the best possible way. We’ve listed our top three tips on how to enhance and maintain your natural curls, creating a beautiful look.  

The pro boxer Costas Nanga shares his thoughts about the importance of being able to balance an active lifestyle and personal style. 

In January 2022, Björn Axén created the hairstyles for the French haute couture designer Stéphane Rolland's fashion show. 

Exercise wears on your hair more than you might think. We help you maintain healthy and strong hair between workouts!

What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair?

If Björn had still been with us today, what would be the prerequisite for him to put his signature on a new product line?

A hairdresser, a student, a will and an empire.