Stories

Curls, curls, curls… we simply can’t get enough of them! Embrace your natural curls and take care of your hair in the best possible way. We’ve listed our top three tips on how to enhance and maintain your natural curls, creating a beautiful look.  

The pro boxer Costas Nanga shares his thoughts about the importance of being able to balance an active lifestyle and personal style. 

In January 2022, Björn Axén created the hairstyles for the French haute couture designer Stéphane Rolland's fashion show. 

Exercise wears on your hair more than you might think. We help you maintain healthy and strong hair between workouts!

What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair?

If Björn had still been with us today, what would be the prerequisite for him to put his signature on a new product line?

A hairdresser, a student, a will and an empire.

Punk’s certainly not dead! It has been 50 years since rebellious punks hit the scene with their flamboyant defiance against corporate mass culture and capitalism as well as outspoken frustration over the deep-rooted inequalities in society.

Throughout history, hairstyles have time and again been used as a way of expressing social status, membership of a certain tribe or group, political beliefs, and personal interests.