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Stéphane Rolland haute couture SS24
Join us backstage at Stéphane Rolland haute couture spring summer 2024 show at Salle Pleyel in Paris.
Boost your hair care routine with new Scalp series
Caring for your scalp is an important part of your hair care routine if you want to have beautiful and healthy hair. The new Scalp series is a deep-cleansing series that effectively washes away product residues while soothing and caring for the scalp.
Seven myths and facts related to hair care
Maintaining healthy and beautiful hair is a topic of interest for many. In this article, we will debunk some common hair care myths to help you take better care of your hair.
Björn Axén 60th anniversary!
This year we celebrate 60 years as a company. Our CEO and owner Johan Hellström talks about the company's history, our product development process and what the future looks like.
Hair trends for fall and winter 2023
As one of the top premium salons in Sweden and partner to several fashion designers during international events we are always looking for new trends and inspiration when it comes to haircuts, colors and stylings. Our Artistic Director Jack Lawrence have collected some of the latest trends for this coming fall and winter season.
Join us backstage at haute couture fashion week in Paris
A as a part of a long-term collaboration with haute couture designer Stéphane Rolland we got the honorable mission to team up with him for the fourth time in a row at his magnificent show at Opéra Garnier in Paris. A project that requires months of preparation, great expertise in hair and styling products that delivers top performance. We talked with our CEO and hairdresser Johan Hellström who is responsible for the collaboration together with Royal Hairdresser Peter Hägelstam.
It’s a lifestyle
We believe that a person's hairstyle and overall appearance are crucial aspects of their lifestyle. It's a way for individuals to express themselves, showcase their personality, and make a statement to the world. Corina Larpin, a prominent jewelry designer and art collector, is a force to be reckoned with, and this is what she has to say about her life and personal style.
Color Psychology with Sara Garanty
We’ve met with color expert Sara Garanty. In this interview she tells us about the different properties of colors and how they can be used to increase our well-being.
Extensions from Great Lengths
Who can get hair extensions, how long does it last and does it damage your natural hair? We’ve interviewed our salon manager Louise Epel to find this out.