Purchase Terms and Conditions

These terms and conditions apply to customers who buy products or services from any of our salons or from bjornaxen.se.


To shop on bjornaxen.se you must be at least 18 years old or have permission from a parent or guardian.

We reserve the right for any price alterations, delivery delays or products selling out.

Your privacy is important to us. We process your personal data in accordance with the General Data Protection Regulation (GDPR). Read our privacy policy here.

The Björn Axén privacy policy

Customer satisfaction guarantee

We want to make sure you are always 100% happy with your product or salon treatment – this is our customer satisfaction guarantee.

We place a lot of emphasis on your initial consultation before your salon treatment. This is to make sure that the results meet your expectations. If, for any reason, you are unhappy with the results, you are welcome to return to the salon within two weeks of your original treatment.

The same customer satisfaction guarantee applies for purchases of Björn Axén tools and products from our online store or one of our salons. If, for any reason, you are not completely satisfied with your product, you can return it free of charge. We are more than happy to help you find a new product that hopefully will be more suited to you and your hair. We only ask that the bottle is half full upon return and that you tell us why you were not satisfied.

Please feel free to call us on +46 (0)8-545 27 350 or email kundservice@bjornaxen.se and we will tell you more.

Payment, prices, and offers

You can pay using Amex, Visa, Diners, Swish and gift cards at our salons. You can also choose to pay via invoice or make partial payments using Qliro. All of our salons are cashless.

All prices on bjornaxen.se are given in SEK, and in EUR on bjornaxen.com and include 25% VAT. Shipping costs may apply.

Bjornaxen.se uses Klarna Checkout, meaning you can pay by card (Visa, MasterCard, American Express), bank transfer (Swedbank, Handelsbanken, Nordea, SEB), invoice, instalments or pay directly.

Klarna Checkout will display a list of payment options available. If you are a returning Klarna Checkout user, your address will be filled in automatically as soon as you have entered your email address and post code.

We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Contact Klarna with any questions about your payment.

Telephone: +46 (0)8-120 120 10

Klarna customer service

Klarna payment terms and conditions

Klarna privacy notice

Orders and delivery

Orders placed on weekdays will be shipped the following working day. Orders placed on weekends or public holidays will be shipped on the next working day.
We offer the following delivery options:

Delivery within the EU 20

Delivery time 2–4 working days.

We collaborate with PostNord and Schenker


Once your order has left our warehouse, you will be sent an email. When your order arrives at a service point you will be sent a text message. If you have any questions about your order, feel free to contact us on +46 8 545 27 350 or via kundservice@bjornaxen.se.

Order confirmation, delivery confirmation & receipt

If your order was successful, a confirmation email will be sent to the address you provided. If you have not received your confirmation within 30 minutes, check your spam folder or contact us via kundservice@bjornaxen.se.

Once your order has left our warehouse, you will receive a dispatch notification together with a link to your tracking number. You will also be sent your receipt.

Delayed or missing parcel

We want to make sure you are completely satisfied with your purchase. If your order is delayed or has been damaged during transport, please contact us via kundservice@bjornaxen.se as soon as possible and we will do everything we can to assist you.

Free shipping

Shipping within Sweden is always free for orders over SEK 500.

Trace your parcel

Once your order has left our warehouse, we will email your dispatch notification together with a link to your tracking number.

Partial delivery

We do not offer partial delivery. If any of your products are out of stock, your entire order will be cancelled. If we need to cancel your order, one of our customer service representatives will contact you as soon as possible. Naturally, we will help you place a new order and find the right replacement product.

Unclaimed delivery

The service point will hold on to your parcel for 14 days. If you do not collect your parcel within this period, it will be returned to our warehouse. We charge SEK 149 for unclaimed deliveries. If, for any reason, you are unable to claim your parcel within this 14-day period, contact us as soon as possible via kundservice@bjornaxen.se and we will assist you.

As customer, it is your responsibility to make sure you have provided the correct delivery address. You will be charged SEK 149 if your parcel is returned to Björn Axén because the address was incorrect.

Right of withdrawal, exchanges, and complaints

If you change your mind once you have placed your online order, we kindly ask you to contact us as soon as possible via kundservice@bjornaxen.se or on +46 8 545 27 350. Unfortunately, we are unable to cancel orders that have already been dispatched – in this case, you will need to return the product.

There is a 30-day right of withdrawal period from the date you collect your parcel. You will have to pay any return postage costs.

This 30-day right of withdrawal period also applies for products bought from any of our salons. Make sure to keep your receipt and take it with you when making your claim.

To be entitled to withdraw your purchase, the product must be in its original state and packaging. Any seals must be intact.

We cannot process exchanges in our online store. If you wish to exchange your product, you will need to return it and then place a new order.


Björn Axén follows the Swedish Consumer Agency regulations regarding complaints.

Please email kundservice@bjornaxen.se with any complaints about products purchased via our online store. Include information about faults with your product and provide your name, telephone number and email address.

Sometimes we will ask you to return the product to us, so make sure you hold on to the product until your complaint has been processed. Send any products to:

Björn Axén Retail
Birger Jarlsgatan 124
114 20 Stockholm

Remember to include your name and the best way for us to contact you. Naturally, you can also return products purchased from bjornaxen.se to any of our salons.

If you bought the product from any of our salons, we kindly ask that you return it to the place of purchase. Make sure to take your receipt.

Once we have approved your complaint, we will reimburse you the full cost of your products, any shipping fees and return postage within 30 days.

Complaints regarding products purchased from one of our resellers

If you have any complaints about a Björn Axén product purchased from one of our resellers, please contact the reseller. Contact information will be available on the reseller’s website.


The simplest way to send returns is by carefully re-packing them in the packaging they came in. Special rules apply if you want to return pressurised cannisters, see below.
Send returns to:

Björn Axén Retail AB
c/o Emotion Logistics AB
Tegelvägen 4 (Port 10-11)
382 92 Nybro

It takes 1–3 weeks to process returns. Once your return has been accepted, we will send a confirmation email and refund your bank account or update your invoice.

Please note that you will have to pay for any return postage if you change your mind about your purchase. Returns are made at your own risk.

Print out return dispatch label here

Returning pressurised cannisters

The simplest way to return pressurised cannisters is by using the same packaging as it came in, as this will be marked with the LQ Dangerous Goods label. If you have lost or discarded your packaging, you need to print out a new LQ label and tape it to the return parcel.

Fill the parcel with packing materials to keep the cannister secure. The same return procedures then apply.

Print out the LQ label here


As soon as we have registered an approved return, Klarna will automatically refund you via the same payment method you used for your purchase.
Read more about how refunds work on Klarna’s website.

About refunds

Contact Klarna with any questions about your refund.

Telephone: +46 (0)8-120 120 10

Klarna customer service opening hours

Monday–Friday: 08:00–22:00 CET
Saturday–Sunday 10.00–17.00 CET
Public holidays: Closed


Björn Axén provides guarantees for its products. You must save your receipt as it acts as your guarantee. If you are unsure about the guarantee or information that comes with your product, contact kundservice@bjornaxen.se before use and we will assist you.

Björn Axén’s user guarantees apply for products handled as recommended and used as intended as per the instructions. You can always visit bjornaxen.se to read more about how to use our products.

Guarantees for electronic items are valid for two years (from day of purchase or delivery) and cover any manufacturing defects.

User manuals

You can download user manuals for your styling tool or hair dryer from OBH Nordica’s website.

OBH Nordica

Allergic reactions

We want to make sure you are always well informed before you buy any of our products. You can find a list of ingredients and other information on our website.

Björn Axén’s products often contain hypo-allergenic perfumes, natural oils or are completely perfume free. We always create our products with great care for both people and the environment.

If you are unsure about a product’s ingredients, contact us via kundservice@bjornaxen.se before using it and we will answer any questions you may have.

Transportation restrictions

The simplest way to return pressurised cannisters is by using the same packaging as they came in as this will have the LQ Dangerous Goods label. If you have lost or discarded your packaging, you can print out a new LQ label here, and tape it to the return parcel.Fill the

parcel with packing materials to keep the cannister secure. The same return procedures then apply.

Cancelling a hair appointment

You must provide 24 hours’ notice when cancelling a hair appointment. If you miss your appointment without having cancelled it, you will be charged in full. Cancel your appointment by calling +46 8 545 27 350 or via our online booking service.

To the online booking service

Best before date

All Björn Axén products* are marked with the period-after-opening symbol. This means that you should try to use the product within 12 months of opening. We are unable to guarantee the quality of a product after this 12-month period.

*Does not apply to pressurised cannisters, as these are sealed and are not “opened” when they are used for the first time.

Code on the base of the packaging

There is a printed code on the base of Björn Axén’s packaging, starting with either PD or MD. PD is short for production date and MD is short for manufacturing date. These mean the same thing. The numbers after PD/MD give the manufacturing date. For example, MD080518 means the product was manufactured on 8 May 2018. The date is written DD/MM/YY. This information is not obligatory, however Björn Axén believes this is a good way for consumers to find out when their product was made.

Return your empty hair care packaging and receive a 10% discount

If you return your empty hair care packaging to any of our salons, you will receive a 10% discount on Björn Axén products. This purchase must be made in conjunction with returning the packaging.

This offer applies at Björn Axén’s salons on Birger Jarlsgatan 33, Norrlandsgatan 7 and Roslagstull. It can be used for Björn Axén hair and skin products (does not include Björn Axén Tools).

Collection of electronic waste

If you bought your Björn Axén Tool product from any of our salons or via our online store, you are welcome to return it to us for disposal once it has reached the end of its lifespan. You can also dispose of your old electronics at your local recycling centre.


If you are interested in becoming a Björn Axén reseller, you are welcome to contact us via kundservice@bjornaxen.se or fill in the form here. Read more about becoming a reseller.

Buying Björn Axén products

You can buy Björn Axén’s products from our online store, one of our salons or at one of our resellers. Björn Axén’s products are available from retailers such as Åhléns, Kicks, H&M, Lindex, Apotea, Matas, Vitas and Kronans Apotek.

Force Majeure

Björn Axén is not responsible for any events that are beyond our control, such as natural disasters, decisions from public authorities, non-delivery from any of our suppliers, or labour market strikes. Should any of the above occur, Björn Axén reserves the right to terminate an agreement.


In the event of a dispute, we follow the recommendations of the Swedish National Board for Consumer Disputes (ARN).

You can call ARN on +46 (0)8-508 860 00 Monday–Wednesday 09:00–12:00, 13:00–15:00 and Thursday–Friday 09:00–12:00 CET or email them via arn@arn.se.

Read more here: arn.se/konsument

You can also submit your complaint via the European Commission’s online dispute resolution platform.
Access the website here. https://ec.europa.eu/

Changes to purchase terms and conditions

Purchase terms and conditions can change if we add or alter the products and services we offer, or if the law requires us to do so. You can always contact kundservice@bjornaxen.se to find out which terms and conditions applied when you made your purchase. This is version 1.4 of the purchase terms and conditions.


Copyright © Björn Axén 2021. Björn Axén Retail AB, org. nr: 556545-4302