We develop hair care products with carefully selected ingredients and hypoallergenic perfumes to ensure the well-being of the hair and scalp. All products are dermatologically tested.


We comply with the Swedish pharmacies strict ingredient policy to ensure that we exclude ingredients that may have a negative impact on people or the planet. The products are developed in Sweden and are 100% cruelty free and vegan.* We have phased out all unnecessary product packaging to minimize unnecessary transport and waste.


To ensure high function we have R&D inhouse. Our hairdressers guarantee salon quality through extensive product testing, supported by clinical and consumer tests conducted by independent institutes to guarantee product claims.

*excl. waxes that contains bee wax

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