INSPIRATION
HOW TO TAKE CARE OF YOUR CURLY HAIR
Caring for curly hair isn’t always straightforward — curls come in many shapes and textures, and each type has its own needs. What they all share, however, is a need...
Read postHOW TO TAKE CARE OF YOUR CURLY HAIR
Caring for curly hair isn’t always straightforward — curls come in many shapes and textures, and each type has its own needs. What they all share, however, is a need...
Read post
LISA RINNA – A STYLE CHAMELEON AT PARIS HAUTE C...
Lisa Rinna’s bold personal style made her one of the most photographed and talked-about personalities during January’s fashion week. Now, as she continues to make waves across Europe, we're proud...
Read postLISA RINNA – A STYLE CHAMELEON AT PARIS HAUTE C...
Lisa Rinna’s bold personal style made her one of the most photographed and talked-about personalities during January’s fashion week. Now, as she continues to make waves across Europe, we're proud...
Read post
STÉPHANE ROLLAND HAUTE COUTURE SHOW F/W 26
Paris Haute Couture Week is finally underway, and this season we once again had the privilege of collaborating with the iconic designer Stéphane Rolland. Renowned for his sculptural silhouettes and...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW F/W 26
Paris Haute Couture Week is finally underway, and this season we once again had the privilege of collaborating with the iconic designer Stéphane Rolland. Renowned for his sculptural silhouettes and...
Read post
A MIDSUMMER NIGHT'S DREAM: FLORAL STYLES TO CEL...
A love letter to Midsummer’s quiet magic – where bright nights linger, flower crowns bloom, and hair becomes a symbol of memory, beauty, and belief. Together with our CEO Johan...
Read postA MIDSUMMER NIGHT'S DREAM: FLORAL STYLES TO CEL...
A love letter to Midsummer’s quiet magic – where bright nights linger, flower crowns bloom, and hair becomes a symbol of memory, beauty, and belief. Together with our CEO Johan...
Read post
ELLE NORWAY SUMMER PARTY
Follow us to Oslo where ELLE Norway hosted their annual summer party!
Read postELLE NORWAY SUMMER PARTY
Follow us to Oslo where ELLE Norway hosted their annual summer party!
Read post
TRAVEL LIGHT, SHINE BRIGHT – MEET YOUR SUMMER H...
Discover Björn Axén’s must-have travel-size products for effortless summer style.
Read postTRAVEL LIGHT, SHINE BRIGHT – MEET YOUR SUMMER H...
Discover Björn Axén’s must-have travel-size products for effortless summer style.
Read post
STÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
Read post
RESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
Read postRESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
Read post
DISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
Read postDISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
Read post
DISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
Read postDISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
Read postof 2 pages