INSPIRATION
A MIDSUMMER NIGHT'S DREAM: FLORAL STYLES TO CEL...
A love letter to Midsummer’s quiet magic – where bright nights linger, flower crowns bloom, and hair becomes a symbol of memory, beauty, and belief. Together with our CEO Johan...
Read postA MIDSUMMER NIGHT'S DREAM: FLORAL STYLES TO CEL...
A love letter to Midsummer’s quiet magic – where bright nights linger, flower crowns bloom, and hair becomes a symbol of memory, beauty, and belief. Together with our CEO Johan...
Read post
ELLE NORWAY SUMMER PARTY
Follow us to Oslo where ELLE Norway hosted their annual summer party!
Read postELLE NORWAY SUMMER PARTY
Follow us to Oslo where ELLE Norway hosted their annual summer party!
Read post
TRAVEL LIGHT, SHINE BRIGHT – MEET YOUR SUMMER H...
Discover Björn Axén’s must-have travel-size products for effortless summer style.
Read postTRAVEL LIGHT, SHINE BRIGHT – MEET YOUR SUMMER H...
Discover Björn Axén’s must-have travel-size products for effortless summer style.
Read post
STÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
Read post
RESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
Read postRESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
Read post
DISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
Read postDISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
Read post
DISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
Read postDISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
Read post
STÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024
Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024
Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...
Read post
BOOK A HAIR REHAB
What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...
Read postBOOK A HAIR REHAB
What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...
Read post
EVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO
When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...
Read postEVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO
When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...
Read postof 2 pages