Lisa Rinna’s Cannes Hair Transformation Created by Björn Axén

When Lisa Rinna arrived at this year’s Global Gift Gala during the Cannes Film Festival, she debuted a striking new hair transformation created by our CEO and owner Johan Hellström.

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Inspired by the shimmering tones and fluid silhouette of Lisa’s golden gown, Johan created a soft wet-look mermaid bob that perfectly balanced glamour with effortless edge — a modern take on red carpet hair with texture, shine, and movement in focus.

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“We started the creative process several weeks before Cannes,” says Johan. “First by envisioning the wardrobe and overall feeling of the look, and then shaping the hair to complement it. I love exploring new ways to transform hair into a reflection of personality, and for Lisa we wanted something elegant, modern, and a little unexpected.”

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The final look combined sleek definition with undone texture, creating a glossy, sculpted finish designed to move naturally under the Cannes lights.

The Products Behind the Look

To create Lisa’s Cannes hairstyle, Johan used a combination of styling favorites from Björn Axén:
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Björn Axén Volume Hair Mousse — to build volume and create the foundation of the look
Björn Axén Salt Water Spray — applied through roots and lengths for texture and separation
Björn Axén Fixing Hairspray — to lock in the style and ensure a long-lasting red carpet finish

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As part of the transformation process, Johan also collaborated with Sofia Laskar, internationally recognized for her craftsmanship and expertise in wigs and hair artistry.
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The result was a confident, fashion-forward hair moment that captured attention throughout Cannes — and perfectly reflected Lisa Rinna’s signature style.
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