Terms & conditions

These terms and conditions apply to customers who buy products or services from any of our salons or from bjornaxen.se.


To shop on bjornaxen.se you must be at least 18 years old or have permission from a parent or guardian.

We reserve the right for any price alterations, delivery delays or products selling out.

Your privacy is important to us. We process your personal data in accordance with the General Data Protection Regulation (GDPR). Click on the link below to read our privacy policy.

Customer satisfaction guarantee

We want to make sure you are always 100% happy with your product or salon treatment – this is our customer satisfaction guarantee.

We place a lot of emphasis on your initial consultation before your salon treatment. This is to make sure that the results meet your expectations. If, for any reason, you are unhappy with the results, you are welcome to return to the salon within two weeks of your original treatment.

The same customer satisfaction guarantee applies for purchases of Björn Axén tools and products from our online store or one of our salons. If, for any reason, you are not completely satisfied with your product, you can return it free of charge. We are more than happy to help you find a new product that hopefully will be more suited to you and your hair. We only ask that the bottle is half full upon return and that you tell us why you were not satisfied. Please feel free to call us on +46 (0)8-545 27 350 or email kundservice@bjornaxen.se and we will tell you more.

Please feel free to call us on +46 (0)8-545 27 350 or email kundservice@bjornaxen.se and we will tell you more.

Payment, prices, and offers

You can pay in the way indicated on the site. Björn Axén has the right to charge in connection with the order. Björn Axén reserves the right not to offer all payment methods, or to change the payment method if the one you have chosen for some reason does not work at the time of purchase. Please note that any restrictions on payment options are stated on the site.

You can pay using Amex, Visa, Diners, Swish and gift cards at our salons. You can also choose to pay via invoice or make partial payments using Qliro. All of our salons are cashless.

All prices on bjornaxen.se are given in SEK, and in EUR on bjornaxen.com and include 25% VAT. Shipping costs may apply.

Orders and delivery

We offer delivery within the EU and our deliverty time is 2–4 working days. Orders placed on weekdays will be shipped the following working day. Orders placed on weekends or public holidays will be shipped on the next working day.

We collaborate with PostNord and Schenker

Shipping within Sweden is always free for orders over SEK 500.

Order confirmation

If your order was successful, a confirmation email will be sent to the address you provided. If you have not received your confirmation within 30 minutes, check your spam folder or contact us via kundservice@bjornaxen.se.

Delayed or missing parcel

We want to make sure you are completely satisfied with your purchase. If your order is delayed or has been damaged during transport, please contact us via kundservice@bjornaxen.se as soon as possible and we will do everything we can to assist you.


Partial Delivery
We do not offer partial delivery. If any of your products are out of stock, your entire order will be cancelled. If we need to cancel your order, one of our customer service representatives will contact you as soon as possible. Naturally, we will help you place a new order and find the right replacement product.

Unclaimed delivery
The service point will hold on to your parcel for 14 days. If you do not collect your parcel within this period, it will be returned to our warehouse. We charge SEK 149 for unclaimed deliveries. If, for any reason, you are unable to claim your parcel within this 14-day period, contact us as soon as possible via kundservice@bjornaxen.se and we will assist you.

As customer, it is your responsibility to make sure you have provided the correct delivery address. You will be charged SEK 149 if your parcel is returned to Björn Axén because the address was incorrect.

As customer, it is your responsibility to make sure you have provided the correct delivery address. You will be charged SEK 149 if your parcel is returned to Björn Axén because the address was incorrect.

Right of withdrawal, exchanges, and complaints

If you change your mind once you have placed your online order, we kindly ask you to contact us as soon as possible via kundservice@bjornaxen.se or on +46 8 545 27 350. Unfortunately, we are unable to cancel orders that have already been dispatched – in this case, you will need to return the product.

There is a 30-day right of withdrawal period from the date you collect your parcel. You will have to pay any return postage costs.

This 30-day right of withdrawal period also applies for products bought from any of our salons. Make sure to keep your receipt and take it with you when making your claim.

To be entitled to withdraw your purchase, the product must be in its original state and packaging. Any seals must be intact.

We cannot process exchanges in our online store. If you wish to exchange your product, you will need to return it and then place a new order.


Björn Axén follows the Swedish Consumer Agency regulations regarding complaints.

Please email kundservice@bjornaxen.se with any complaints about products purchased via our online store. Include information about faults with your product and provide your name, telephone number and email address.

Sometimes we will ask you to return the product to us, so make sure you hold on to the product until your complaint has been processed. Send any products to:

Björn Axén Retail
Birger Jarlsgatan 33
111 45 Stockholm

Remember to include your name and the best way for us to contact you. Naturally, you can also return products purchased from bjornaxen.se to any of our salons.

If you bought the product from any of our salons, we kindly ask that you return it to the place of purchase. Make sure to take your receipt.

Once we have approved your complaint, we will reimburse you the full cost of your products, any shipping fees and return postage within 30 days.

If you have any complaints about a Björn Axén product purchased from one of our resellers, please contact the reseller. Contact information will be available on the reseller’s website.


The simplest way to send returns is by carefully re-packing them in the packaging they came in. Special rules apply if you want to return pressurised cannisters, see below.
Send returns to:

Björn Axén Retail AB
c/o Emotion Logistics AB
Tegelvägen 4 (Port 10-11)
382 92 Nybro

It takes 1–3 weeks to process returns. Once your return has been accepted, we will send a confirmation email and refund your bank account or update your invoice.

Please note that you will have to pay for any return postage if you change your mind about your purchase. Returns are made at your own risk.

Returning pressurised cannisters

The simplest way to return pressurised cannisters is by using the same packaging as it came in, as this will be marked with the LQ Dangerous Goods label. If you have lost or discarded your packaging, you need to print out a new LQ label and tape it to the return parcel.

Fill the parcel with packing materials to keep the cannister secure. The same return procedures then apply.


As soon as we have registered an approved return, we will automatically refund you via the same payment method you used for your purchase.


Björn Axén provides guarantees for its products. You must save your receipt as it acts as your guarantee. If you are unsure about the guarantee or information that comes with your product, contact kundservice@bjornaxen.se before use and we will assist you.

Björn Axén’s user guarantees apply for products handled as recommended and used as intended as per the instructions. You can always visit bjornaxen.se to read more about how to use our products.

Guarantees for electronic items are valid for two years (from day of purchase or delivery) and cover any manufacturing defects.

User manuals

You can download user manuals for your styling tool or hair dryer from OBH Nordica’s website.

Allergic reactions

We want to make sure you are always well informed before you buy any of our products. You can find a list of ingredients and other information on our website.

Björn Axén’s products often contain hypo-allergenic perfumes, natural oils or are completely perfume free. We always create our products with great care for both people and the environment.

If you are unsure about a product’s ingredients, contact us via kundservice@bjornaxen.se before using it and we will answer any questions you may have.


If you are interested in becoming a Björn Axén reseller, you are welcome to contact us via kundservice@bjornaxen.se or fill in the form here. Read more about becoming a reseller.

Force Majeure

Björn Axén is not responsible for any events that are beyond our control, such as natural disasters, decisions from public authorities, non-delivery from any of our suppliers, or labour market strikes. Should any of the above occur, Björn Axén reserves the right to terminate an agreement.


In the event of a dispute, we follow the recommendations of the Swedish National Board for Consumer Disputes (ARN).

You can call ARN on +46 (0)8-508 860 00 Monday–Wednesday 09:00–12:00, 13:00–15:00 and Thursday–Friday 09:00–12:00 CET or email them via arn@arn.se.

Read more here: arn.se/konsument

You can also submit your complaint via the European Commission’s online dispute resolution platform. 
Access the website here. https://ec.europa.eu/

Changes to purchase terms and conditions

Purchase terms and conditions can change if we add or alter the products and services we offer, or if the law requires us to do so. You can always contact kundservice@bjornaxen.se to find out which terms and conditions applied when you made your purchase. This is version 1.4 of the purchase terms and conditions.