Unbroken: Introducing Sleek Stick

Two women on a black motorcycle in a desert canyon, featuring a flowing white gown and leather jacket.
Two women on a black motorcycle in a desert canyon, featuring a flowing white gown and leather jacket.

Our new campaign Unbroken explores movement, purpose, and the strength of staying true to yourself—no matter where you’re headed.

Created by Björn Axén and fronted by Silvana Imam, the campaign unfolds as a cinematic story of two women who meet by chance and choose to escape together. A bold reinterpretation of the classic runaway narrative, shaped by individuality, confidence, and control in motion.

Meet Sleek Stick

At the center is Sleek Stick - a precision hair styling essential designed for life on the go.

  • Instantly tames frizz, flyaways, and baby hairs
  • Creates a sleek, polished finish with natural shine
  • Medium hold without stiffness or residue
  • Easy, targeted application in a convenient stick format

Enriched with marshmallow root extract, cocoa butter, and grape seed oil, it smooths, hydrates, and enhances shine—while keeping hair soft and touchable.

Smooth hair wax stick for slick back hairstyles and sleek ponytails, delivering a sleek, tight and controlled finish – ideal for taming flyaways and creating slicked-back looks, tight ponytails, sleek buns and polished updos.

Watch the full Unbroken campaign film and discover the story behind Björn Axén Sleek Stick.

Meet Sleek Stick