̶ We aspired to emphasize the models' femininity, creating elegant looks that was in line with Stéphane´s design language. Our focus was on soft, round shapes, without sharp interruptions. Fine-tuned organic forms that, like Stéphane's design language, brings out the individual who wears them. Although, our hair did not steal any attention. Instead, it enhanced the model, her beauty and femininity, says Peter Hägelstam, owner of Björn Axén.
̶ Stéphane's collections are elegant and classic, but at the same time very futuristic. He wanted the models' hairs to match his organic design language, but with an extraterrestrial look. The result was a chignon unlike any other we have ever created before. A neck knot, which in an almost extraterrestrial way, floated out from the models' necks. It took a lot of practice and even more hairspray to succeed, what we created was even more beautiful than expected and we are really pleased with our achievement, Johan Hellström concludes.