The Cool Blonde routine
The Cool Blonde series boosts brightness and neutralizes unwanted yellow and brassy tones in blonde, bleached and gray hair, leaving hair brighter, shinier and healthier looking. Featuring Ceramides, Natural Oat Lipids and Amino Acids, this series is specially formulated for blonde and gray hair.
Scent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk
Dermatologically tested and vegan
Products in the routine: Cool Blonde Shampoo, Conditioner and Hair Mask
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Consumer and clinical study results
7 out of 10
• notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine*
• experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine*
• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*
8 out of 10
• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*
Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner**
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect