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Apply evenly to towel-dried hair and scalp after shampooing. Leave on for at least 3 minutes and rinse thoroughly. You can gradually increase the length of time you leave hair mask in with each use, depending on how much you want to neutralize yellow and brassy tones. Use regularly to maintain the result. Combine with other products in the Björn Axén Cool Blonde series to enhance the neutralizing and moisturizing effect.
7 out of 10
• notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine*
• experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine*
• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*
8 out of 10
• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*
Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner**
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect
Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum (Mineral Oil), Cetyl Palmitate, Ethylhexyl Methoxycinnamate (Octinoxate), Avena Sativa (Oat) Kernel Oil, Ceramide Ng, Arginine, Panthenol, Acid Violet 43, Lactic Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Dimethiconol, Tetrasodium Glutamate Diacetate, Polyquaternium-37, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Acid Red 52, Citric Acid, Sodium Chloride, Sodium Sulfate, Isopropyl Alcohol, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Parfum (Fragrance).