The Moisture Routine
The Moisture series nourishes, smooths, softens and restores the natural balance of hydration in the hair and scalp, leaving hair feeling luxuriously soft and healthy.
Featuring Hyaluronic Acid, Modified Guar and Anti-Dehydration Technology, this series is specially formulated for dry hair and scalp.
Scent: Subtle and fresh scent – featuring notes of cucumber, mint and jasmine
Dermatologically tested and vegan
Products in the routine: Moisture Shampoo, Conditioner, Hair Mask and Hair & Scalp Serum
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Consumer and clinical study results
9 out of 10
• experience that their hair and scalp are deeply moisturized after using the Björn Axén Moisture routine*
• experience that their hair feels strong and healthy after using the Björn Axén Moisture routine*
• experience that their scalp becomes healthier and less irritated after using the Björn Axén Moisture routine*
8 out of 10 experience that it is the most effective routine they have ever used*
After the first use the hair becomes
• 51% more moisturized by the routine with Björn Axén Moisture shampoo, conditioner and serum**
• 57% more moisturized by the routine with Björn Axén Moisture shampoo, hair mask and serum**
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect