Lisa Rinna – A Style Chameleon at Paris Haute Couture Week 2025

Lisa Rinna’s bold personal style made her one of the most photographed and talked-about personalities during fashion week. Now, as she continues to make waves across Europe, we're proud to be behind her head-turning hair looks. Each appearance is styled by our CEO and owner, Johan Hellström, whose creations are generating international buzz. Here’s a glimpse from the front row!

Lisa Rinnas fashion week kicked off with a bold look for the Balenciaga show.


“It was a flirt with the iconic rounded, almost mushroom like hats that’s part of the Balenciaga design legacy, and I just love the graphic lines and dark color that really makes Lisas feature pop together with the bold blue style.”

- Johan Hellström.

For Viktor & Rolf the look was inspired by the dramatic silhouettes.


“The bold collar played a central role, it was essential that the hair rose above it. We created a modern beehive with a strong 60s vibe, infused with a touch of grunge and a nod to Brigitte Bardot. The pink hue on Lisa turned out to be a perfect match, tying the whole look together beautifully.”

- Johan Hellström.

For the Jordan Roth exhibition, Lisa Rinna wore an elegant Alaïa creation.


“We created a sleek, contemporary look that elevated the elegance of the Alaïa silhouette. The hair was kept refined and sculptural to complement the clean lines of the outfit - a modern take on timeless sophistication.”

- Johan Hellström.

We were proud to be part of this unforgettable fashion moment, where bold vision, timeless elegance, and fearless transformation met on the global stage. Lisa Rinna and Johan Hellström reminded us what true style evolution looks like and we can’t wait to see what's next!