We are proud to be the Official Hair Partner of Copenhagen Fashion Week as the event celebrates its 20th anniversary.

To mark the occasion, we're launching a city-wide campaign across Copenhagen, from the city center to Copenhagen Airport, welcoming the international fashion community. Created together with renowned hairstylist Ali Pirzadeh and photographer Andreas Almkvist, the campaign reflects our belief that great hair comes from unlocking its natural potential through professional products, expert knowledge, and craftsmanship.

Throughout the week, we will also host a Styling Lounge, offering professional hair touch-ups for guests between shows, presentations, and events.

“Copenhagen Fashion Week has become an important international platform for creativity, innovation, and craftsmanship. We're delighted to be part of this milestone year and celebrate our shared Scandinavian values,” says Johan Hellström, CEO and Owner of Björn Axén.

The partnership highlights our continued commitment to professional haircare, Nordic creativity, and sustainable innovation.

Explore highlights from Copenhagen Fashion Week, including moments from the Björn Axén Styling Lounge, events, and activations throughout the week.