INTEGRITY POLICY 

 

GDPR 

We adhere to the General Data Protection Regulation (GDPR). The GDPR is a law that governs how personal data is processed and strengthens an individual’s rights regarding their privacy. The law has been in force in all EU member states since 25 May 2018. 
 

Below you will find a list of questions and answers about the personal data we collect, why we collect it and how long we will store it. If you have any further questions, you are always welcome to contact us via customersupport@bjornaxen.se. 

 

What personal data does Björn Axén save when I buy something from bjornaxen.com? 

  • What personal data does Björn Axén save when I buy something from bjornaxen.com? 

  • What personal data does Björn Axén save when processing a case with Customer Service? 

  • I have taken part in a competition. What information will Björn Axén save? 

  • What personal data does Björn Axén save to develop and improve products and services? 

  • What personal data does Björn Axén save to comply with the company’s legal obligations? 

  • How long will Björn Axén store my personal data? 

  • How do I change my communication preferences? 

  • How do I know Björn Axén stores my personal data securely? 

  • As an individual, what rights do I have under GDPR? 

  • How do I get Björn Axén to delete my personal data? 

  • How do I request a copy of all the information Björn Axén has saved about me? 

  • How does Björn Axén manage cookies? 

  • Does Björn Axén share any of my personal data with third parties? 

  • What sources does Björn Axén use to collect my personal data? 

  • Will Björn Axén change this privacy policy? 

  • Who is responsible for the personal data Björn Axén has collected? 

  • Who should I contact if I have any questions about data protection? 
     

WHAT PERSONAL DATA DOES BJÖRN AXÉN SAVE WHEN I SHOP ONLINE?

We need the following information to be able to accept payment and supply our products and services:

  • Name 

  • Email 

  • Mobile number 

  • Address 

  • Payment history 

  • Payment information 

  • Communication preferences 

  • Order history 

  • Any comments you have made 

  • Location and IP-address 
     

We use the information you submit to us for receiving payment, ensuring delivery of your products, for identification purposes, marketing, processing Customer Service cases, guarantees and complaints, supplying information about the status of your delivery. We also use some of this information for analytics purposes to help us continue to improve our offers. 
 

You will need to accept our purchasing terms and conditions to be able to shop from bjornaxen.se. By accepting these terms and conditions, you also agree to our privacy policy. 
 

WHAT INFORMATION DOES BJÖRN AXÉN SAVE IN CONNECTION WITH A CUSTOMER SERVICE CASE?

We save the following information in order to protect our common interest (legitimate interest) to resolve Customer Service cases or related matters: 

  • Name 

  • Email 

  • Telephone number 

  • Comments, feedback and answers you have provided us via email or the contact form on our website. 
     

Information Björn Axén has access to but does not save includes: 

  • We process your information so we can contact you about customer service cases, returns, complaints, our customer satisfaction guarantee, with information about cancellations, repayments, answers to questions made online and for identification purposes. 

  • Customer Service cases submitted to us via email will be saved until the matter is resolved. 

  • Any information you share online about Björn Axén brand, products, or services – for example on blogs and social media channels – will be saved in line with the particular platform’s regulations. Björn Axén is unable to take responsibility for this information. 
     

I HAVE TAKEN PART IN A COMPETITION. WHAT INFORMATION WILL BJÖRN AXÉN SAVE?

We save the following information in order to protect our common interest (legitimate interest) and to conduct, judge and manage competitions: 

  • Name 

  • Address 

  • Email 

  • Telephone number 

  • Any comments or answers 

  • Permission to send marketing information by email (if applicable) 
     

We use the information you provide us to communicate with you before and after the competition and to issue any prizes. 
 

Information submitted in conjunction with competitions will be deleted as soon as the competition is over. 
 

WHAT INFORMATION DOES BJÖRN AXÉN COLLECT IN ORDER TO DEVELOP AND IMPROVE ITS PRODUCTS AND SERVICES?

We save the following information with the aim of improving our products and services and to be able to offer you a more personalized experience (legitimate interest). 
 

  • Technical information, e.g., IP number, device, information about cookies 

  • Order history 

  • Feedback on our products and services 

  • Demographics e.g., age and gender 

  • Geographical information, e.g., language preferences and location 

  • Click and visitor history 
     

We process your personal data in order to adapt and improve our website, develop and improve offers, sort our customers based on interest and behavior patterns, compare historical data and improve IT systems. 
 

WHAT INFORMATION DOES BJÖRN AXÉN SAVE IN ORDER TO COMPLY WITH THE COMPANY’S LEGAL OBLIGATIONS?

Björn Axén saves information about your purchase in order to comply with the company’s legal obligations, e.g., consumer, tax, and accounting legislation. 
 

DATA RETENTION AND STORAGE

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. 
 

  • Order Information: When you place an order through our store, we retain your order details, billing address, and transaction records as a business record. Under local financial and tax regulations, we are legally required to keep this accounting data for 7 years. 

  • Marketing and Profiles: If you have opted in to receive marketing communications, your profile information in our customer database and email platform (Klaviyo) is retained until you withdraw your consent or request erasure. We periodically review our lists and anonymize or delete customer profiles that have been completely inactive. 

  • Your Rights: You have the right to request the erasure of your personal data at any time. Upon receiving a valid request, we will delete or permanently anonymize your data across our platforms, including Shopify and Klaviyo, within 30 days. Please note that we cannot delete data that we are legally mandated to preserve for tax or regulatory compliance. 

 
 

HOW DO I CHANGE MY COMMUNICATION PREFERENCES FOR BJÖRN AXÉN?

You can easily change your communication preferences by clicking the unsubscribe link at the bottom of the email. You're also welcome to contact customer service. 
 

HOW DO I KNOW BJÖRN AXÉN STORES MY PERSONAL DATA SECURELY?

Your personal data is safe with us. Our IT systems are secure and protect your confidentiality, privacy, and access to your personal data. If you believe that your personal data has been processed incorrectly, contact us via customersupport@bjornaxen.se and we will do everything we can to help you. 
 

AS AN INDIVIDUAL, WHAT RIGHTS DO I HAVE UNDER GDPR?

The GDPR gives individuals a number of rights regarding how companies process their personal data. For example, you can request that your information is corrected, deleted, blocked, or transferred. 
 

HOW DO I GET BJÖRN AXÉN TO DELETE MY PERSONAL DATA?

Contact us via customersupport@bjornaxen.se and we will delete all the information we have stored about you, unless the law stipulates that we must save this data for tax or accounting purposes. 
 

HOW DO I REQUEST A COPY OF ALL THE INFORMATION BJÖRN AXÉN HAS SAVED ABOUT ME?

Contact us via customersupport@bjornaxen.se and we will be happy to help. Please note that for security reasons, the information we have about you on record can only be sent to the address where you are registered. 
 

HOW DOES BJÖRN AXÉN MANAGE COOKIES?

A cookie is a small text file that contains information and is saved on your computer. If you do not want to save cookies, you can change the settings in your browser. 
 
Here you can read more about how we use cookies. 
 

Your information can be shared with companies that process personal data on behalf of Björn Axén. 

Logistics partners 
To be able to collect and send goods 

Carrier 
To be able to deliver your order to your door or service point 

Email client 
To be able to send out emails such as delivery confirmations and marketing communication 

Payment solution 
To be able to take payment for products and services 

IT services 
For us to be able to offer you technical platforms, such as online stores 

We have never – and will never – share or sell your information to third parties who are not our data processors. 
 

We will always share the information if we are legally bound to do so, for example upon request from public authorities. 
 

WILL BJÖRN AXÉN CHANGE THIS INTEGRITY POLICY?

Yes, it is possible, if the law changes or if/when we introduce additional personal data processing systems. 
 

WHO IS RESPONSIBLE FOR THE PERSONAL DATA BJÖRN AXÉN HAS COLLECTED?

Björn Axén Retail AB, company registration number: 556545-4302, address Birger Jarlsgatan 33, 111 45, Stockholm is responsible for the personal data collected by Björn Axén (the data controller). 

 

WHO SHOULD I CONTACT AT BJÖRN AXÉN IF I HAVE ANY FURTHER QUESTIONS ABOUT DATA PROTECTION?

If you have any more questions about how we protect your privacy at Björn Axén, you are always welcome to contact us via customersupport@bjornaxen.se.