New: Björn Axén Moisture Overnight Miracle Treatment

The ultimate moisture boost for dry hair


Beauty sleep has taken on a whole new meaning. Wake up to fuller, glossier hair without an elaborate or time-consuming morning routine — the secret lies in what you do with your hair the night before.

Everyday life offers plenty of reasons for hair to lose its moisture and shine. Chemical treatments, frequent use of straighteners and the shifting climate of cold and wind are the usual culprits behind dry hair. Once the moisture is gone, hair turns dull and frizzy.

What hydrates hair best?

The answer comes down to time and concentration. By applying an overnight hair mask before bed, you deliver moisture deep into the hair during the hours when it is left completely undisturbed. The new, deeply hydrating overnight mask Björn Axén Moisture Overnight Miracle Treatment works as an intensely nourishing hair treatment enriched with Niacinamide, which helps plump and strengthen the hair fibre while protecting against the friction that can build up against your pillow.

Tailor the routine to your hair type

How best to add moisture depends on your hair's structure, and the treatment suits a range of hair types beautifully:

  • Distribute evenly through damp, towel-dried or dry hair before bed. Focus on the mid-lengths and ends. Apply 1–4 pumps depending on hair type and length: 1–2 pumps for fine hair, 2–3 pumps for medium and shoulder-length hair, and 3–4 pumps for thick or curly hair. Do not rinse out. Style as desired in the morning.

Adding an overnight mask to your evening routine 1–2 times a week gives your hair the ideal conditions to become softer, smoother, stronger and healthier.

Moisture Overnight Miracle Treatment
This intensely moisturising overnight miracle treatment for dry hair is enriched with Niacinamide and a Natural Sugar Complex that work while you sleep to nourish, strengthen, soften and reduce frizz.