HOW TO TAKE CARE OF YOUR CURLY HAIR

Caring for curly hair isn’t always straightforward — curls come in many shapes and textures, and each type has its own needs. What they all share, however, is a need for gentle, deeply moisturizing, anddefining care. Curly hair is naturally dry and this makes curls more prone to dryness, frizz, and loss of definition — especially without the right routine.

In this guide, we’ll walk you through how to care for your curls with a simple, effective 4-step routine — and introduce you to our Curl series, developed to give your natural curls the hydration, nourishment, and shape they need to thrive.

Step 1: Cleanse

Start with a gentle, moisturizing shampoo

The foundation of healthy curls is a clean, hydrated scalp — but without stripping your hair of moisture.

• Use a sulfate-free shampoo like the Curl Shampoo, which gently removes dirt while protecting the hair’s natural oils.

• Packed with Creatine, Jojoba Oil, and Nordic Birch Sap, this formula cleanses while strengthening, hydrating, and adding shine.

• It works for both fine and coarse curls and preps your hair for

Step 2: Condition

Add and lock in moisture

Curly hair craves hydration, so conditioning is essential — not just sometimes, but every wash.

• The Curl Conditioner provides daily moisture to soften and detangle curls without weighing them down.

• For an extra boost, use the Curl Hair Mask once a week. It’s enriched with Shea Butter for intense hydration that restores bounce and reduces frizz.

• Both products help keep curls soft, defined, and manageable

Step 3: Style

Define and protect your curls

Styling is where your curls really come to life — and choosing the right products makes all the difference.

Depending on your hair texture, choose one of these:

• For fine hair: The Curl Defining Mousse, a lightweight styler with Aloe Vera and Niacinamide for soft hold, structure, and shine.

• For coarse or thick hair: The Curl Creator Cream, with Heat Protection up to 220°C, Creatine, and Jojoba Oil for frizz control and long-lasting definition.

Use the Curl Brush to evenly distribute the product and define curls while drying. It helps reduce breakage and creates smooth, bouncy curls with ease.

Step 4: Refresh

Keep your curls alive between washes

Curls don’t need to be washed every day, but they do need a little love to stay defined between wash days.

• The Curl Reactivating Spray is your go-to for refreshing and hydrating curls.

• With Glycerin and Almond Extract, it revives bounce and shape instantly without making hair feel sticky or heavy.

How to use:
Apply to damp or dry hair. Spray from roots to ends and scrunch your hair to reactivate the curls. Allow your hair to dry naturally or blow-dry with a diffuser.

Tips!

Cut drying time and reduce frizz even more

Wrap your curls in our Hair Towel Wrap after washing. This highly absorbent towel dries your hair quickly while minimizing frizz and flyaways. Made from 100% microfiber, it's soft, gentle, and features a secure button closure so you can move freely while your curls dry.

Why the routine works:

The Curl series is carefully formulated to deliver what curly hair needs most:

✔️ Deep hydration

✔️ Nourishment and strength

✔️ Frizz control and definition

Whether your curls are soft waves or tight curls, this routine helps them stay healthy, hydrated, and full of life.

The Curl series suits all types of curls!

Proven results

9 out of 10

• experience that their curls feel moisturized after using the Björn Axén Curl routine* (99% fine hair, 94% thick hair)

• experience that their curls are visibly defined and enhanced after using the Björn Axén Curl routine*(98% fine hair, 94% thick hair)

• would buy the Björn Axén Curl routine and recommend it to a friend*(91% fine hair, 85% thick hair)

10 out of 10

• experience that the Björn Axén Curl routine provides proper care for their hair*

Curls last up to 24 hours after using the Björn Axén Curl routine**

Your curls deserve the best — care for them, define them, and let them shine. Discover the Curl series and build the curl routine your hair has always needed.

*Consumer-tested effect on 100 participants after 28 days of use.

**Clinically tested effect.

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