Cool Blonde Coloring Silver Shampoo

210 SEK
210 SEK
/
250 ml icon

250 ml

Standard
750 ml icon

750 ml

Salon

Perfect For

  • Blonde hair
  • Neutralizing
  • Brightness
Description
This nourishing silver shampoo has violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached and gray hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.

Dermatologically tested and vegan
Hair type

Suitable for all hair types. Specially formulated for blonde and gray hair.

Fragrance

Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk

How to use

Apply to wet hair and scalp. Massage until lather appears. Shampoo twice or more if needed. Leave in for at least 2 minutes. Leave in longer for a stronger neutralizing effect. Rinse thoroughly. Combine with Björn Axén Cool Blonde Conditioner or Hair Mask to enhance the neutralizing and moisturizing effect.

Ingredients

Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Peg-7 Glyceryl Cocoate, Parfum (Fragrance), Avena Sativa (Oat) Kernel Oil, Ceramide Ng, Arginine, Acid Violet 43, Panthenol, Glycerin, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bis-Hydroxy/Methoxy/Methyl Amodimethicone Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Tetrasodium Glutamate Diacetate, Laureth-4, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol.

Reviews

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KEY INGREDIENTS
VIOLET PIGMENTS
Neutralize yellow and brassy tones in blonde, bleached and gray hair
CERAMIDES
Strengthen damaged and brittle strands
NATURAL OAT LIPIDS
Smooth the hair and enhance shine
AMINO ACIDS
Repair, strengthen damaged hair and prevent breakage
PROVEN RESULTS
7 out of 10
•notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine¹
•experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine¹
•experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine¹
8 out of 10
•would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend¹
Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner²

¹Consumer-tested effect on 100 participants after 28 days of use
²Clinically tested effect

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