MET GALA 2026: HOW TO MASTER THE SLICKED-BACK P...

UNBROKEN: INTRODUCING SLEEK STICK

FULL VOLUME – A CELEBRATION OF BIG HAIR AND BIG...

Step into the world of bold hair and fearless glamour with our Full Volume campaign.

HOW TO GET LONG-LASTING VOLUME TO YOUR HAIR

Dream of voluminous, shiny hair? Björn Axén Volume gives long-lasting lift from root to tip while keeping hair soft, healthy, and full of life.

CIRQUE D’HIVER BOUGLIONE IN PARIS

At the historic Cirque d’Hiver Bouglione in Paris, Stéphane Rolland unveiled one of Fashion Week’s standout couture moments this season. His architectural silhouettes and sculptural volumes once again reinforced his...

HOW TO TAKE CARE OF YOUR CURLY HAIR

Caring for curly hair isn’t always straightforward — curls come in many shapes and textures, and each type has its own needs. What they all share, however, is a need...

LISA RINNA – A STYLE CHAMELEON AT PARIS HAUTE C...

Lisa Rinna’s bold personal style made her one of the most photographed and talked-about personalities during January’s fashion week. Now, as she continues to make waves across Europe, we're proud...

STÉPHANE ROLLAND HAUTE COUTURE SHOW F/W 26

Paris Haute Couture Week is finally underway, and this season we once again had the privilege of collaborating with the iconic designer Stéphane Rolland. Renowned for his sculptural silhouettes and...

A MIDSUMMER NIGHT'S DREAM: FLORAL STYLES TO CEL...

A love letter to Midsummer’s quiet magic – where bright nights linger, flower crowns bloom, and hair becomes a symbol of memory, beauty, and belief. Together with our CEO Johan...

ELLE NORWAY SUMMER PARTY

Follow us to Oslo where ELLE Norway hosted their annual summer party!