Björn Axén x WILLIAM FAN SS27 – Behind the Scenes at Berlin Fashion Week

Björn Axén was proud to join WILLIAM FAN SS27 “EXCHANGE” as the exclusive Hair Partner during Berlin Fashion Week.

Working backstage alongside international hairstylist Rabea Röhll, the team created sleek and sculptural hair looks inspired by the collection’s themes of cultural exchange, global connections, and the emotional value of memories. Clean silhouettes, structured textures, and precisely defined styling helped bring the collection’s visual language to life on the runway

To create the looks, the team relied on a selection of Björn Axén styling favourites. Anti-Frizz Miracle Spray provided a smooth and controlled foundation, while Sleek Stick helped define contours and perfect details.  Extra Matt Clay Wax added texture, definition, and strong hold, and Megafix Hairspray ensured the looks stayed runway-ready throughout the show.

The result was a seamless fusion of hair and fashion, where every detail contributed to the overall expression of the collection.

Explore the behind-the-scenes moments and discover how the runway looks for WILLIAM FAN SS27 “EXCHANGE” came to life at Berlin Fashion Week.