NEW
250 ml

Cool Blonde Coloring Silver Shampoo

200 SEK
200 SEK
This nourishing silver shampoo has violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached and gray hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.

Scent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk

Hair type: Suitable for all hair types. Specially formulated for blonde and gray hair.

Dermatologically tested and vegan
KEY INGREDIENTS
  • VIOLET PIGMENTS
    Neutralize yellow and brassy tones in blonde, bleached and gray hair
  • CERAMIDES
    Strengthen damaged and brittle strands
  • NATURAL OAT LIPIDS
    Smooth the hair and enhance shine
  • AMINO ACIDS
    Repair, moisturize and help prevent breakage

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1

How to use

Apply to wet hair and scalp. Massage until lather appears. Shampoo twice or more if needed. Leave in for at least 2 minutes. Leave in longer for a stronger neutralizing effect. Rinse thoroughly. Combine with Björn Axén Cool Blonde Conditioner or Hair Mask to enhance the neutralizing and moisturizing effect.

7 out of 10

• notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine*

• experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine*

• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*


8 out of 10

• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*


Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner**


*Consumer-tested effect on 100 participants after 28 days of use


**Clinically tested effect




Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Peg-7 Glyceryl Cocoate, Parfum (Fragrance), Avena Sativa (Oat) Kernel Oil, Ceramide Ng, Arginine, Acid Violet 43, Panthenol, Glycerin, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Dimethicone, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bis-Hydroxy/Methoxy/Methyl Amodimethicone Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Tetrasodium Glutamate Diacetate, Laureth-4, Dilauryl Thiodipropionate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol.