{"title":"Shampoos","description":"\u003cp class=\"p1\"\u003eThis is where a great hair care routine begins – with a cleanser to match your specific hair type and needs. Whether your hair is thick or thin, frizzy or straight, dry or oily – you’ll find just the shampoo it needs. We even have shampoos to soothe your scalp, prevent color from fading, and dampen brassy tones in blonde or gray hair. \u003c\/p\u003e","products":[{"product_id":"scalp-shampoo","title":"Scalp Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis deep cleansing shampoo is infused with Peppermint Oil to refresh the scalp and Organic Tea Tree Oil to soothe and rebalance oil production in the scalp. It also contains an Anti-Pollution Shield to protect the scalp from environmental aggressors. The shampoo creates optimal conditions for a healthy scalp and provides a refreshing cooling sensation, with a pleasant peppermint scent.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42802929762510,"sku":"15100","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Scalp_Shampoo_Image_Product.webp?v=1746711259"},{"product_id":"anti-frizz-shampoo","title":"Anti-Frizz Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis shampoo gently cleanses, nourishes and hydrates frizzy and coarse hair, leaving it soft, smooth and healthy-looking, with enhanced shine. Enriched with Organic Argan Oil to lock in moisture and protect against humidity and Prebiotics to soothe the scalp. It also contains Vegetable Protein to tame static and flyaways, making unruly hair more manageable.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255603487107,"sku":"15111","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_AntiFrizz_Shampoo_Image_Product.webp?v=1746711052"},{"product_id":"color-seal-shampoo","title":"Color Seal Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis shampoo gently cleanses colored hair and is enriched with Color Protect Complex to prevent the color from fading. It also contains Modified Guar to provide a luxurious soft feeling to the hair. Leaves hair moisturized and soft, with enhanced shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255791870339,"sku":"15094","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_ColorSeal_Shampoo_Image_Product.webp?v=1746711935"},{"product_id":"cool-blonde-coloring-silver-shampoo","title":"Cool Blonde Coloring Silver Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis nourishing silver shampoo has violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached and gray hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255832109443,"sku":"15106","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_CoolBlonde_Shampoo_Image_Product_518d398b-4c89-42da-86b6-2a9260a052bb.webp?v=1746711694"},{"product_id":"moisture-shampoo","title":"Moisture Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing shampoo for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255839449475,"sku":"15084","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_Shampoo_Image_Product.webp?v=1746710763"},{"product_id":"repair-shampoo-new","title":"Repair Shampoo","description":"\u003cp\u003eThis shampoo is enriched with Vegan Keratin to repair and strengthen damaged hair, Squalane to boost softness and shine and Provitamin B5 to hydrate both hair and scalp. It leaves your hair looking and feeling softer, healthier and stronger – and with a natural shine.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55533595099523,"sku":"15120","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_Shampoo_Image_Product_7b2502a2-2e4b-43fa-bcae-c58e69522e86.webp?v=1746709815"},{"product_id":"repair-shampoo-copy","title":"Repair Shampoo","description":"\u003cp\u003eThis shampoo is enriched with Vegan Keratin to repair and strengthen damaged hair, Squalane to boost softness and shine and Provitamin B5 to hydrate both hair and scalp. It leaves your hair looking and feeling softer, healthier and stronger – and with a natural shine.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55275083268483,"sku":"15126","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_Shampoo_Travelsize_Image_Product.jpg?v=1745322058"},{"product_id":"moisture-shampoo-copy","title":"Moisture Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing shampoo for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55275128684931,"sku":"15090","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_Shampoo_Travelsize_Image_Product.webp?v=1746710763"},{"product_id":"repair-shampoo-750-ml","title":"Repair Shampoo","description":"\u003cp\u003eThis shampoo is enriched with Vegan Keratin to repair and strengthen damaged hair, Squalane to boost softness and shine and Provitamin B5 to hydrate both hair and scalp. It leaves your hair looking and feeling softer, healthier and stronger – and with a natural shine.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55533510590851,"sku":"25106","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_Shampoo_750ml_Image_Product.webp?v=1746709815"},{"product_id":"moisture-shampoo-750-ml","title":"Moisture Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing shampoo for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55533603979651,"sku":"25092","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_Shampoo_750ml_Image_Product_bcf7a713-c125-4088-b534-e85577c70a21.webp?v=1746710763"},{"product_id":"anti-frizz-shampoo-750-ml","title":"Anti-Frizz Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis shampoo gently cleanses, nourishes and hydrates frizzy and coarse hair, leaving it soft, smooth and healthy-looking, with enhanced shine. Enriched with Organic Argan Oil to lock in moisture and protect against humidity and Prebiotics to soothe the scalp. It also contains Vegetable Protein to tame static and flyaways, making unruly hair more manageable.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55533623509379,"sku":"25102","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_AntiFrizz_Shampoo_750ml_Image_Product_e2d5973a-33ea-4c20-9133-bc8a113a7ca7.webp?v=1746711052"},{"product_id":"scalp-shampoo-copy","title":"Scalp Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis deep cleansing shampoo is infused with Peppermint Oil to refresh the scalp and Organic Tea Tree Oil to soothe and rebalance oil production in the scalp. It also contains an Anti-Pollution Shield to protect the scalp from environmental aggressors. The shampoo creates optimal conditions for a healthy scalp and provides a refreshing cooling sensation, with a pleasant peppermint scent.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55533637861763,"sku":"25090","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Scalp_Shampoo_750ml_Image_Product_9444499b-f1d0-4f08-9c6a-0a9e1ed08de0.webp?v=1746711259"},{"product_id":"cool-blonde-coloring-silver-shampoo-750-ml","title":"Cool Blonde Coloring Silver Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis nourishing silver shampoo has violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached and gray hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55533672595843,"sku":"25100","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_CoolBlonde_Shampoo_750ml_Image_Product.webp?v=1746711694"},{"product_id":"color-seal-shampoo-750-ml","title":"Color Seal Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis shampoo gently cleanses colored hair and is enriched with Color Protect Complex to prevent the color from fading. It also contains Modified Guar to provide a luxurious soft feeling to the hair. Leaves hair moisturized and soft, with enhanced shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55533686456707,"sku":"25094","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_ColorSeal_Shampoo_750ml_Image_Product.webp?v=1746711935"},{"product_id":"curl-shampoo","title":"Curl Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis deeply moisturizing shampoo is enriched with Creatine, Nordic Birch Sap and Jojoba Oil to repair, hydrate and nourish your hair, leaving it shiny, bouncy and with defined curls.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":56017806557571,"sku":"15128","price":240.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Curl_Shampoo_Image_Product_BeautyAwardsNominee2026.jpg?v=1776414859"},{"product_id":"curl-shampoo-750-ml","title":"Curl Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis deeply moisturizing shampoo is enriched with Creatine, Nordic Birch Sap and Jojoba Oil to repair, hydrate and nourish your hair, leaving it shiny, bouncy and with defined curls.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":56044620579203,"sku":"25108","price":620.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Curl_Shampoo_750ml_Image_Product.webp?v=1752670512"},{"product_id":"volume-shampoo","title":"Volume Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis lightweight shampoo adds volume to the hair, without weighing it down. Enriched with Adenosine Molecule and Hydrolyzed Hyaluronic Acid to plump and strengthen hair and Glycolipids to balance oil production in the scalp. The shampoo leaves hair refreshed, airy and voluminous.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":57203689881987,"sku":"15136","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Shampoo_Image_Product.webp?v=1769162048"},{"product_id":"volume-conditioner","title":"Volume Conditioner","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis lightweight conditioner nourishes and adds volume to the hair, without weighing it down. Enriched with Adenosine Molecule and Hydrolyzed Hyaluronic Acid to plump and strengthen the hair and Glycolipids to balance oil production in the scalp. It leaves hair soft, airy and voluminous.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":57172976075139,"sku":"15137","price":220.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Conditioner_Image_Product.webp?v=1769162516"},{"product_id":"volume-shampoo-copy-2","title":"Volume Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eThis lightweight shampoo adds volume to the hair, without weighing it down. Enriched with Adenosine Molecule and Hydrolyzed Hyaluronic Acid to plump and strengthen hair and Glycolipids to balance oil production in the scalp. The shampoo leaves hair refreshed, airy and voluminous.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":57210750927235,"sku":"25110","price":540.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Shampoo_750ml_Image_Product.webp?v=1769163499"},{"product_id":"volume-conditioner-copy","title":"Volume Conditioner","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eThis lightweight conditioner nourishes and adds volume to the hair, without weighing it down. Enriched with Adenosine Molecule and Hydrolyzed Hyaluronic Acid to plump and strengthen the hair and Glycolipids to balance oil production in the scalp. It leaves hair soft, airy and voluminous. \u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":57210761970051,"sku":"25111","price":570.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Conditioner_750ml_Image_Product.webp?v=1769163700"}],"url":"https:\/\/www.bjornaxen.com\/en-se\/collections\/shampoos.oembed?page=2","provider":"Björn Axén","version":"1.0","type":"link"}