Backstage at Paris Fashion Week

Paris Fashion Week is always a celebration of creativity, craftsmanship, and self-expression, and this season we had the opportunity to work backstage on the Acne Studios and Julie Kegels runway shows together with renowned hair artist Louis Ghewy.

From the first styling session backstage to the final walk down the runway, the looks were all about texture, shape, and movement, each carefully designed to complement the designers' creative vision.

Julie Kegels: Playing with Gravity

For Julie Kegels, the hair looks explored the concept of gravity and illusion. Sleek ponytails were paired with floating extensions that appeared suspended above the hair, creating a distinctive and unexpected runway statement.

For models with natural curls, the focus was on enhancing texture and movement while celebrating their natural hair pattern.

Photographer: Vanessa Tryde

Acne Studios: Soft Volume with a Strong Presence

At Acne Studios, inspiration came from 17th-century portraiture, interpreted through a modern lens. The result was soft, cloud-like silhouettes with dramatic volume and shape, creating looks that felt both delicate and powerful.

The hairstyles balanced softness with attitude, perfectly complementing the collection's mix of modernity, strength and individuality.

Photographer: Vanessa Tryde

We're proud to be part of these inspiring moments and to work alongside some of the most talented creatives in the industry.

Explore the galleries above for a closer look at the hairstyles, backstage atmosphere, and runway moments that defined our Paris Fashion Week experience.