{"title":"Gels","description":"\u003cp class=\"p1\"\u003eGels provide different degrees of hold. You can use them to define your curls, control frizz, create a matt finish or a sleek wet look. Gels make it all possible.  \u003c\/p\u003e","products":[{"product_id":"salt-water-gel-100ml","title":"Salt Water Gel","description":"\u003cp\u003eThis versatile styling gel gives hair texture for a beachy, salt water look. It adds volume and defines waves and curls. It’s non-greasy and doesn’t leave hair feeling sticky. Contains UV protection to help prevent damage from the sun.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor lighter hold and added shine, we recommend Björn Axén Styling Gel. For something in-between, we recommend Björn Axén Universal Styling Cream.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42602792550606,"sku":"16065","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Hairgel_SaltWaterGel_Image_Product.webp?v=1724060892"},{"product_id":"styling-gel-100ml","title":"Styling Gel","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis styling gel provides medium hold as well as definition, frizz control and shine – and it doesn’t weigh down the hair. It’s perfect for creating sleek, wet hair looks.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor a gel with stronger hold and a matt finish, we recommend Björn Axén Salt Water Gel. For something in-between, we recommend Björn Axén Universal Styling Cream.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42602792779982,"sku":"16068","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Hairgel_StylingGel_Image_Product.webp?v=1715072189"},{"product_id":"universal-styling-cream-100ml","title":"Universal Styling Cream","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis styling cream is truly versatile. It provides medium hold and creates volume, defines curls, hydrates and minimizes unwanted frizz. It leaves hair smooth, with improved texture and natural volume. Enriched with moisturizing Nordic Sugar Beet Extract.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor lighter hold and more shine, we recommend Björn Axén Styling Gel, and for stronger hold and a matt finish, we recommend Björn Axén Salt Water Gel.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42602793205966,"sku":"16069","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Hairgel_UniversalStylingCream_Image_Product.webp?v=1724060936"}],"url":"https:\/\/www.bjornaxen.com\/en-eu\/collections\/gels.oembed","provider":"Björn Axén","version":"1.0","type":"link"}