{"title":"Newness","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eOur newest products, created to deliver professional results and elevate your everyday haircare and styling routine.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"extra-matt-clay","title":"Extra Matt Clay","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis styling clay provides strong, long-lasting hold and an extra matt finish. It’s perfect for creating styles with volume, texture and definition – and it washes out easily. \u003cbr\u003e\u003cbr\u003eFor lighter hold, we recommend Björn Axén Matt Wax. For even lighter hold and added shine, we recommend Björn Axén Fiber Fudge. \u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58001362354563,"sku":"16132","price":200.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_ExtraMattClay_Image_Product.jpg?v=1778221049"},{"product_id":"moisture-overnight-miracle-treatment","title":"Moisture Overnight Miracle Treatment","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis intensely moisturising overnight miracle treatment for dry hair is enriched with Niacinamide and a Natural Sugar Complex that work while you sleep to nourish, strengthen, soften and reduce frizz. It also helps protect your hair against heat-styling damage at temperatures up to 200 °C. Apply before bed and wake up with softer, smoother, stronger and more beautiful hair. \u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58218615243139,"sku":"15187","price":240.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_MiracleOvernightSerum_Image_Product.jpg?v=1781090265"},{"product_id":"fixing-hairspray","title":"Fixing Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis lightweight hairspray provides medium, flexible hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For super-strong hold, we recommend Björn Axén Megafix Hairspray. For light hold, we recommend Björn Axén Soft Hairspray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHold level: Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58224058171779,"sku":"16095","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_FixingHairSpray_Image_Product.jpg?v=1781164029"},{"product_id":"soft-hairspray","title":"Soft Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis lightweight hairspray provides light, flexible hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003cbr\u003e\u003cbr\u003eFor medium hold, we recommend Björn Axén Fixing Hairspray. For strong hold, we recommend Björn Axén Just Right Hairspray. For super-strong hold, we recommend Björn Axén Megafix Hairspray. \u003cbr\u003e\u003cbr\u003eHold level: Light \u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58224258711939,"sku":"16100","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_SoftHairspray_Image_Product.jpg?v=1781166379"},{"product_id":"fixing-hairspray-travelsize","title":"Fixing Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eThis lightweight hairspray provides medium, flexible hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For super-strong hold, we recommend Björn Axén Megafix Hairspray. For light hold, we recommend Björn Axén Soft Hairspray.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHold level: Medium\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58224961552771,"sku":"17095","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_FixingHairSpray_Travelsize_Image_Product.jpg?v=1781168169"},{"product_id":"just-right-hairspray","title":"Just Right Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis lightweight hairspray provides strong, long-lasting hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003cbr\u003e\u003cbr\u003eFor super-strong hold, we recommend Björn Axén Megafix Hairspray. For medium hold, we recommend Björn Axén Fixing Hairspray. For light hold, we recommend Björn Axén Soft Hairspray. \u003cbr\u003e\u003cbr\u003eHold level: Strong \u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225108648323,"sku":"16039","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_JustRightHairspray_Image_Product.jpg?v=1781168616"},{"product_id":"megafix-hairspray","title":"Megafix Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis lightweight hairspray provides super-strong, long-lasting hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For medium hold, we recommend Björn Axén Fixing Hairspray. For light hold, we recommend Björn Axén Soft Hairspray. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHold level: Super strong \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225181426051,"sku":"16096","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_MegafixHairspray_Image_Product.jpg?v=1781169243"},{"product_id":"megafix-hairspray-travelsize","title":"Megafix Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis lightweight hairspray provides super-strong, long-lasting hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For medium hold, we recommend Björn Axén Fixing Hairspray. For light hold, we recommend Björn Axén Soft Hairspray. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHold level: Super strong \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225205870979,"sku":"16097","price":90.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_MegafixHairspray_Travelsize_Image_Product.jpg?v=1781169436"},{"product_id":"matt-wax","title":"Matt Wax","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis versatile styling wax provides strong hold and a semi-matte, dry finish. It adds texture and definition to your hair and is perfect for creating natural styles. Formulated with nourishing and UV protection ingredients – and it washes out easily. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor added shine, we recommend Björn Axén Fiber Fudge. For softer hold and natural shine, we recommend Björn Axén Short Hair Wax. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225241162115,"sku":"16130","price":200.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_MattWax_Image_Product.jpg?v=1781173226"},{"product_id":"fiber-fudge","title":"Fiber Fudge","description":"\u003cp\u003eThis fiber wax provides strong hold and a semi-shiny finish. It adds volume and texture and makes it easy to sculpt, lift and refresh your hair style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFormulated with nourishing and UV protection ingredients – and it washes out easily. For a semi-matt finish, we recommend Björn Axén Matt Wax. For stronger hold, we recommend Björn Axén Extra Matt Clay.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225241620867,"sku":"16131","price":200.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_FiberFudge_Image_Product_c017122a-d1f6-42bb-9916-3aae57963051.jpg?v=1781173638"},{"product_id":"short-hair-wax","title":"Short Hair Wax","description":"\u003cp\u003eThis creamy short hair wax provides strong hold and a natural shine. It’s perfect for shaping short hair into long-lasting styles – and it washes out easily.\u003c\/p\u003e\n\n\u003cp\u003eFor a semi-matt finish, we recommend Björn Axén Matt Wax. For even stronger hold, we recommend Björn Axén Extra Matt Clay.\u003c\/p\u003e\n\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225241981315,"sku":"16133","price":200.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_ShortHairWax_Image_Product.jpg?v=1781173517"}],"url":"https:\/\/www.bjornaxen.com\/en-eu\/collections\/bestsellers-styling-copy.oembed","provider":"Björn Axén","version":"1.0","type":"link"}