{"title":"Bestsellers hair care","description":"\u003cp class=\"p1\"\u003eOur most-loved styling products, according to our customers.\u003c\/p\u003e","products":[{"product_id":"anti-frizz-miracle-spray-150ml","title":"Anti-Frizz Miracle Spray","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis nourishing leave-in treatment softens and smooths the hair, enhances shine and prevents frizz. It also protects the hair against potential damage from heat styling tools, at temperatures up to 220°C. Enriched with Organic Argan Oil to hydrate and lock in moisture and Shea Butter to soften, moisturize and prevent split ends. Also contains Vegetable Protein to prevent static and flyaways, leaving unruly hair more manageable. This antioxidant-rich formula promotes hair health and helps prevent sun damage. UV protection helps prevent color fading.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42602785243342,"sku":"15114","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_AntiFrizz_MiracleSpray_Image_Product_3b697001-fa08-47c1-9606-9def0bebb830.webp?v=1740471218"},{"product_id":"salt-water-spray-150ml","title":"Salt Water Spray","description":"\u003cp\u003eThis salt water spray creates volume and texture and gives a matt finish for a “straight-from-the-beach” feeling. It’s enriched with Vitamin B5 to strengthen and nourish the hair and Bilberry Fruit Extract, which has antioxidant benefits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":54996570866051,"sku":"16037","price":170.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_SaltWaterSpray_Image_Product_UK.webp?v=1753277908"},{"product_id":"dry-shampoo-green-apple","title":"Dry Shampoo Green Apple","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis dry shampoo lightly refreshes and adds volume, without making hair feel coarse. It leaves the hair refreshed and volumized, with a subtle scent of green apple.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255802683779,"sku":"16051","price":130.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_DryShampoo_GreenApple_Image_Product.webp?v=1745490210"},{"product_id":"heat-styling-protection","title":"Heat Styling Protection","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis heat and UV protective spray nourishes the hair while protecting it at temperatures up to 220°C. Enriched with Vegan Keratin, Marine Plant Extract and vitamins to protect the hair's fibers, as well as provide care and shine. Leaves hair nourished and protected against potential damage from heat styling tools.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255796982147,"sku":"16087","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_HeatStylingProtection_Image_Product.webp?v=1744120119"},{"product_id":"moisture-conditioner","title":"Moisture Conditioner","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing conditioner for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255841186179,"sku":"15085","price":220.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_Conditioner_Image_Product.webp?v=1746710916"},{"product_id":"moisture-shampoo","title":"Moisture Shampoo","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing shampoo for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":53255839449475,"sku":"15084","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_Shampoo_Image_Product.webp?v=1746710763"},{"product_id":"moisture-hair-mask-200ml","title":"Moisture Hair Mask","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis intensely moisturizing mask for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":42628733173966,"sku":"15086","price":240.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Moisture_HairMask_Image_Product.webp?v=1724060783"},{"product_id":"repair-shampoo-new","title":"Repair Shampoo","description":"\u003cp\u003eThis shampoo is enriched with Vegan Keratin to repair and strengthen damaged hair, Squalane to boost softness and shine and Provitamin B5 to hydrate both hair and scalp. It leaves your hair looking and feeling softer, healthier and stronger – and with a natural shine.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":55533595099523,"sku":"15120","price":210.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_Shampoo_Image_Product_7b2502a2-2e4b-43fa-bcae-c58e69522e86.webp?v=1746709815"},{"product_id":"repair-conditioner-new","title":"Repair Conditioner","description":"\u003cp\u003eThis conditioner is enriched with Peptides to repair and strengthen damaged hair by improving its elasticity and preventing hair bonds from breaking. Repair Conditioner also contains Squalane to boost softness and shine and Provitamin B5 to add hydration to both hair and scalp. It leaves your hair looking and feeling softer, healthier and stronger – and with a natural shine.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003cbr\u003e \u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":53290943447427,"sku":"15121","price":220.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_Conditioner_Image_Product_64b66e28-ad4a-4c6e-a666-3b3cd7f1c33c.webp?v=1746710257"},{"product_id":"repair-bonding-serum","title":"Repair Bonding Serum","description":"\u003cp\u003eThis intensely repairing bonding serum is enriched with innovative Bonding Molecule, which instantly repairs broken bonds and restores keratin chains to strengthen the hair, improve elasticity and prevent future breakage. It also contains Vitamin E, which has antioxidant properties and makes hair softer, shinier and easier to detangle. Provitamin B5 adds hydration to both hair and scalp. Repair Bonding Serum intensely repairs damaged hair and leaves it looking and feeling softer, healthier and stronger.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003cbr\u003e\u003c\/p\u003e","brand":"Björn Axén","offers":[{"title":"Default Title","offer_id":53290965860739,"sku":"15123","price":290.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Repair_BondingSerum_Image_Product.webp?v=1732626087"},{"product_id":"heat-styling-protection-copy","title":"Heat Styling Protection","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis heat and UV protective spray nourishes the hair while protecting it at temperatures up to 220°C. Enriched with Vegan Keratin, Marine Plant Extract and vitamins to protect the hair's fibers, as well as provide care and shine. Leaves hair nourished and protected against potential damage from heat styling tools.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55275230593411,"sku":"16067","price":100.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_HeatStylingProtection_Travelsize_Image_Product.webp?v=1744120119"},{"product_id":"salt-water-spray-copy","title":"Salt Water Spray","description":"\u003cp\u003eThis salt water spray creates volume and texture and gives a matt finish for a “straight-from-the-beach” feeling. It’s enriched with Vitamin B5 to strengthen and nourish the hair and Bilberry Fruit Extract, which has antioxidant benefits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologically tested and vegan\u003c\/p\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55275264672131,"sku":"17037","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_SaltWaterSpray_Travelsize_Image_Product.webp?v=1744120811"},{"product_id":"volume-mousse-80ml","title":"Volume Mousse","description":"\u003cdiv class=\"ewa-rteLine\"\u003eA mousse that creates volume and gives medium hold to keep your hair in place after styling. It leaves hair looking thicker and fuller, with natural volume. Enriched with Provitamin B5 and Wheat Protein to nourish the hair.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55415073243523,"sku":"16099","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Mousse_Travelsize_Image_Product_web.jpg?v=1769091434"},{"product_id":"dry-shampoo-green-apple-80ml","title":"Dry Shampoo Green Apple","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis dry shampoo lightly refreshes and adds volume, without making hair feel coarse. It leaves the hair refreshed and volumized, with a subtle scent of green apple.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDermatologically tested and vegan\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":55415131308419,"sku":"17051","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/image.jpg?v=1751356248"},{"product_id":"volume-mousse-copy","title":"Volume Mousse","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eA mousse that creates volume and gives medium hold to keep your hair in place after styling. It leaves hair looking thicker and fuller, with natural volume. Enriched with Provitamin B5 and Wheat Protein to nourish the hair.\u003cbr\u003e\u003cbr\u003eDermatologically tested and vegan\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":57165579878787,"sku":"16098","price":170.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_Volume_Mousse_Image_Product.webp?v=1769162662"},{"product_id":"megafix-hairspray","title":"Megafix Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis lightweight hairspray provides super-strong, long-lasting hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For medium hold, we recommend Björn Axén Fixing Hairspray. For light hold, we recommend Björn Axén Soft Hairspray. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHold level: Super strong \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225181426051,"sku":"16096","price":180.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_MegafixHairspray_Image_Product.jpg?v=1781169243"},{"product_id":"megafix-hairspray-travelsize","title":"Megafix Hairspray","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis lightweight hairspray provides super-strong, long-lasting hold and lustrous shine, without making your hair stiff or heavy. It’s enriched with Provitamin B5 to nourish your hair – and it’s easy to brush out and leaves no residue. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFor strong hold, we recommend Björn Axén Just Right Hairspray. For medium hold, we recommend Björn Axén Fixing Hairspray. For light hold, we recommend Björn Axén Soft Hairspray. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHold level: Super strong \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eDermatologically tested and vegan\u003c\/span\u003e\u003c\/div\u003e","brand":"Björn Axen","offers":[{"title":"Default Title","offer_id":58225205870979,"sku":"16097","price":90.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4234\/6446\/files\/BjornAxen_MegafixHairspray_Travelsize_Image_Product.jpg?v=1781169436"}],"url":"https:\/\/www.bjornaxen.com\/en-de\/collections\/bestsellers-copy-1.oembed","provider":"Björn Axén","version":"1.0","type":"link"}