• our story

    In 1963, top Swedish hairdresser Björn Axén founded his company with the aim of offering the absolute best in hair care.
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  • we know hair

    50 years of hairstyling heritage, knowledge and true craftsmanship in combination with the latest expertise within research and development.
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  • products

    Björn Axén creates luxurious hair care for the best results with the perfect balance of carefully selected ingredients. For us, they are so much more than products.

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  • inspiration

    The fall and winter collection presents a contemporary renaissance, as historic as it is modern.