• our story

    In 1963, top Swedish hairdresser Björn Axén founded his company with the aim of offering the absolute best in hair care.
  • we know hair

    50 years of hairstyling heritage, knowledge and true craftsmanship in combination with the latest expertise within research and development.
  • products

    Björn Axén creates luxurious hair care for the best results with the perfect balance of carefully selected ingredients. For us, they are so much more than products.

  • inspiration

    The autumn collection contains organic shapes and hints of aqua. The hair is left long at the back and the fringes are in focus.