wedding inspiration 2017/18

We see a clear trend towards a general desire for experimentation and more individualised weddings. A wedding is a reflection of your personality. This not only gives the bride and groom, but also the guests, lasting memories.

This is reflected in the choice of clothing, hairstyling and makeup. A strong trend for bridal hairdos is a more relaxed attitude, whether loose locks or an updo. At the same time, we are seeing an urge to revive classic techniques, but in a modern way. We are happy to see the will to experiment with different types of hair ornamentation, everything from real flowers to jewellery and brooches.

We interpret the wedding theme as well as current and future trends: waves can be modernised, but still grounded in a the classic arts. A simple braid in flowing hair can hold an unusual floral headpiece, giving the braid a fresh new look. There is a fine tradition of wearing a crown of flowers or a floral wreath. We want to develop this tradition and provide inspiration for new ways of decorating bridal hairdos.


Hair: Peter Hägelstam

Hair assistant: Elvira Wikegård

Photographer: Leonard Gren

Makeup: Åsa Östergren

Florist: Sofie Danielsson Söhr

Stylist: Meghan Scott

Stylist assistant: Solène Lebars

Film: Con Leche

Models: Regitze – Le Management Jessica – Nisch Management

Wedding inspiration 2017/18