classical line

Accessible luxury.   Björn Axén launched his own hair care series in 1984, which was designed to care for the hair and scalp. Years of knowledge and commitment have meant that we create hair care products that are absolutely world class. By being humble and learning from our customers, we have developed a high-class specialist series for different hair needs and styling, always with ingredients that focus on hair and scalp care. For us, it is about so much more than the products. They are an extension into your home from our professional hairdressers, so that you can treat yourself to the luxury that your hair needs.   Björn Axén creates luxurious hair care for the best results, with the perfect balance of carefully selected ingredients.