what we stand for

Our Core Values

humbleness

We always listen to our customer and always see the individual. On the basis of the customer’s needs and circumstances, we provide advice and guidance. We are driven by seeing, affecting and satisfying the customer’s wishes and needs.

 

KNOWLEDGE

We benefit from our many years of experience and our pool of knowledge within all of our business areas. We research new ways of expressing, shaping and caring for hair and beauty on the basis of contemporary ideas and trends and work with great curiosity about the future.

 

AMBITION

Our constant ambition is to satisfy the customer and to deliver in excess ofthe customer’s expectations. We demand the highest quality. This is a driving force in our constant aspiration to develop and to become a little better still.  

   


       

OUR BUSINESS CONCEPT and mission:

our VISION

"Björn Axén leads development within hair care”  

our business concept   

Björn Axén develops and sells world class hair care products and services for the consious consumer   

our MISSION

We exceed expectations 


OUR COMPANY PHILOSOPHY    

At Björn Axén we don’t just want to offer the best services and products, but the best customer service too. The customer is at the heart of our business. To be humble, service-oriented and to enhance each customer’s individuality is self-evident to us. When the customer leaves our premises, we should have done our utmost on all levels, regardless of whether they have received a treatment, training or a new product. As an employee, you are expected to share this outlook and these values and to live up to them.



 

our team philosophy   

We will have competent team members who together take responsibility for both their own and the company’s develpment. We strive to achieve individual skills development for all employees and expect each employee to be constantly learning more about our trade. We value humbleness, knowledge and ambition. Neither sexual orientation, political opinion, religious belief nor ethnic background are of importance to us. Quite the opposite. Diversity enriches our company and we love difference.


social responsibility  

BJÖRN AXÉN WORKS ACTIVELY TO TAKE SOCIAL RESPONSIBILITY.

We collaborate closely with several charitable organisations and sponsor a variety of events both financially and/or with services and products. To name a few examples dear to our hearts and which have helped many people, we have worked with the Childhood Foundation to help vulnerable children in different parts of the world. Through the Fryshuset project “Ensamma mammor” (Single mothers), we have offered free cuts to single mothers in Stockholm who would otherwise not have been able to afford to get their hair cut. We have also contributed to the Swedish Childhood Cancer Foundation and Doctors Without Borders!